Don't Take Our Word For It. Look at the Science.

The Serious Games Company methodology is inspired by neurobiology, psychology and behavioural science.

The Human Operating System (Behavioral Science)

There is no cheat code or hack to human behaviour but we can learn from the science of how we think and how we make decisions.

Thinking, Fast and Slow

Daniel Kahneman

Why we use this: It frames the two systems that drive how we think—fast, intuitive System 1 versus slower, deliberative System 2—so we can design immersive scenarios that engage System 1 instead of relying on logical slides alone.

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands

Rory Sutherland

Why we use this: It reminds us that the opposite of a good idea can still be a good idea—and that over-relying on logic often undermines human engagement, which is why we prioritize felt experience in rehearsal, not just explanation.

Choiceology

Katy Milkman

Why we use this: High-production stories about behavioural economics and irrational choices help us ground scenarios in how people actually decide under ambiguity—the same friction we recreate in the room.

Think Fast, Talk Smart

Matt Abrahams (Stanford Graduate School of Business)

Why we use this: It is built around strategic communication when you are put on the spot—clarity, anxiety, and speaking without a script—which lines up with how we coach people inside the Chaos Simulator and rehearsal.

High-Stakes Communication

De-escalation, negotiation, and what happens inside high-pressure scenarios.

Never Split the Difference

Chris Voss

Why we use this: Negotiation is treated as emotional and psychological work, not a spreadsheet—which mirrors how we run The Rehearsal Room: labels, tension, and listening under heat.

Hidden Brain

NPR

Why we use this: It surfaces unconscious patterns and biases that show up in workplaces—exactly the subtext we make visible when actors push back in scenario work.

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