There is no cheat code or hack to human behaviour but we can learn from the science of how we think and how we make decisions.
Thinking, Fast and Slow
Daniel Kahneman
Why we use this: It frames the two systems that drive how we think—fast, intuitive System 1 versus slower, deliberative System 2—so we can design immersive scenarios that engage System 1 instead of relying on logical slides alone.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands
Rory Sutherland
Why we use this: It reminds us that the opposite of a good idea can still be a good idea—and that over-relying on logic often undermines human engagement, which is why we prioritize felt experience in rehearsal, not just explanation.
Katy Milkman
Why we use this: High-production stories about behavioural economics and irrational choices help us ground scenarios in how people actually decide under ambiguity—the same friction we recreate in the room.
Matt Abrahams (Stanford Graduate School of Business)
Why we use this: It is built around strategic communication when you are put on the spot—clarity, anxiety, and speaking without a script—which lines up with how we coach people inside the Chaos Simulator and rehearsal.
Research reference
Why we use this: Performance rises with arousal up to a point—so we use theatrical pressure to find your team’s productive edge instead of staying stuck in either boredom or panic.